2010 American Academy of Sleep Medicine (AASM) Member-Get-A-Member
Campaign
Your participation in the AASM Member-Get-A-Member Campaign benefits everyone involved:
The AASM — Through member growth, the AASM can develop new and
enhanced programs to support the field and work toward the ultimate mission of improving
patient care.
Your Referrals — When your colleagues join the AASM, they will
be able to take advantage of all of the benefits of membership including professional
support, educational resources and networking opportunities.
You
— Each time that you refer a new member, the AASM will reward you with a $15 voucher
that you can use toward AASM products, course registrations and more! Each member referral also enters you into a Grand Prize Drawing to win a complimentary 2011 AASM course registration (including travel expenses). Review the Rules and Regulations below for further details.
Share your commitment to advance
the fields of sleep medicine and sleep research by participating in the
2010 AASM Member-Get-A-Member Campaign. By tapping into your network
of colleagues and recruiting them to the AASM, you are contributing to the development
and growth of the organization…a growing AASM means greater recognition for the
field among the medical community, more resources and support for our members, and
a larger network of medical professionals dedicated to sleep.
Why Member-Get-A-Member Campaigns Work
A strong word-of-mouth marketing campaign is the surest way to promote the continued
growth of an organization. As an active member, you not only know the value that
your membership provides in advancing your career and strengthening your profession,
but you are also in daily contact with a wealth of prospective members at your job
and through your network of professional colleagues.
Colleague referrals are the number one way that new members learn about the AASM…By
providing you with the resources that you need to reach out to your colleagues while
also giving you an incentive for actively recruiting these individuals, a Member-Get-A-Member
Campaign can magnify this statistic.
Program Details & How to Participate
For every new or reinstated* AASM Regular or Fellow Member that you recruit for
the 2010 membership-year, you will receive a $15 Recognition of Excellence Money
(REM) Voucher that can be used toward AASM resources including product purchases,
course registrations and more. Each referral enters you into a drawing for a complimentary 2011 AASM course registration.
Top recruiters will also be recognized in the weekly
AASM e-mail updates and on the
AASM Web site.
Simply ensure that the individuals that you refer to the AASM provide your name
and member number on their membership application when joining the
AASM so that you can receive credit for your efforts. There are several ways to
participate:
Simply ensure that the individuals that you refer to the AASM provide your name
and member number on their membership application when joining the
AASM so that you can receive credit for your efforts. There are several ways to
participate:
- Print copies of the
AASM membership application to hand out personally to your colleagues, printing
your name and member number in the “Member Referral” section. Be sure to follow
the recruitment tips below when discussing AASM membership.
- 2. Direct your referrals to provide your name and member number when they apply
for membership online.
-
E-mail your colleagues’ names and contact information to the AASM, and we will
send them more information about membership including an application with your name
and ID number already provided.
*Reinstated members are defined as members who have not been active since the 2008 membership-year or earlier.
Recruitment Tips
Recruiting new members to the AASM is easy. Follow the tips below to maximize the likelihood that the individuals that you speak to will join:
- Identify the best prospects. Review your network of professional
colleagues and identify those who could benefit most from AASM membership. When
meeting new individuals, consider asking whether or not they are a member of the
AASM. If not, utilize the tools below to tell them about the AASM.
- Know the benefits of membership.
The AASM provides a wealth of valuable resources to our members. The more familiar
that you are with these benefits, the better equipped you will be to discuss them
with your colleagues. Try to remember why you first joined and how you have come
to value new benefits as your career has progressed.
- Keep membership materials close. Always keep AASM membership brochures
and applications on hand in your office or when attending a professional event.
Need membership materials? Contact the
AASM membership department to request that we send you membership brochures
and applications.
- Give examples. Provide your colleagues with examples of how your
AASM membership has benefitted you in your career. A positive testimonial can be
one of the strongest tools when recruiting new members.
- Focus on their needs. Each individual has different needs regarding
their professional development. Ask questions about their professional goals and
what information they are looking for. Based on their answers, identify and highlight
the benefits will be of greatest value to them.
- Close with plan of action. After discussing the value of membership
and your experiences with the AASM, walk them through the process of applying for
membership. Provide them with a hard-copy of the AASM membership application or
give them information on how to join online. Always refer them to the AASM Web site,
www.aasmnet.org, so that they can browse the
site and get more information following your conversation.
- Follow-up. Check back in a few weeks to politely inquire about
whether or not they’ve joined and to ask if they have any additional questions.
If they haven’t already joined, this follow-up can serve as a reminder for them
to do so.
- Thank them. Send them a short message or e-mail, thanking them
for considering AASM membership and supporting the fields of sleep medicine and
sleep research.
Program Rules & Regulations
- Only active members in good-standing can participate in the Member-Get-A-Member
program.
- Program is valid for Regular and Fellow membership categories only. If an individual
applies as a Regular or Fellow member, but does not qualify for that category, no
credit will be received for that application.
- Program is not valid on renewals. Only new and reinstated memberships qualify for
credit. Reinstatements are defined as memberships that have not been active since
the 2008 membership-year or earlier.
- To receive credit for a recruit/referral, the new member must include the referring
member’s name and member ID number (if known). If the AASM cannot verify the identity
of the referring member’s name, no credit will be received for that application.
- Program valid for memberships received or postmarked with payment between October
1, 2009 and September 30, 2010, and applied to the 2010 membership-year.
- Program rules and incentives are subject to change by the AASM.
Recognition of Excellence Money (REM) Vouchers:
- There is no limit on the number of vouchers that can be earned.
- Vouchers will be issued on a monthly basis following receipt of member dues and
all required documentation. Vouchers will be delivered via e-mail to the primary
e-mail address on file with the AASM. If no primary e-mail is on file, vouchers
will not be issued.
- Vouchers cannot be reissued after initial delivery attempt.
- Vouchers are valid on pre-tax, pre-shipping amounts only.
- Vouchers cannot be applied to previous purchases or registrations.
- Vouchers cannot be applied to membership dues.
- Vouchers cannot be applied to registration to the SLEEP Annual Meeting of the Associated
Professional Sleep Societies, LLC (APSS).
- Vouchers cannot be redeemed on site at AASM courses or the SLEEP Annual Meeting
of the APSS.
- Vouchers can be redeemed as a donation to the American Sleep Medicine Foundation
in the name of the voucher holder.
- All vouchers will expire December 31, 2010.
- Vouchers are non-transferrable.
Grand Prize Drawing:
- Grand prize includes complimentary registration for an AASM course held from January 1, 2011 – December 31, 2011. Prize includes travel expenses (hotel and flight).
- Each member referral received between October 1, 2009 and September 30, 2010 is one entry.
- Prize cannot be applied to registration to the SLEEP Annual Meeting of the Associated Professional Sleep Societies, LLC (APSS).
- Prize cannot be redeemed on site at AASM courses or the SLEEP Annual Meeting of the APSS.
- Drawing winner will be notified in October 2010. If drawing winner declines to accept their prize, a new winner will be chosen.
- Prize is non-transferable and may not be exchanged for alternative prizes.
Important Links
For more information or to request membership brochures and applications, contact:
American Academy of Sleep Medicine
Membership Department
2510 North Frontage Road
Darien, IL 60561
Phone: (630) 737-9700
Fax: (630) 737-9790
E-mail:
AASMmembership@aasmnet.org