Share your commitment to advance the fields of sleep medicine and sleep research by participating in the 2009 AASM Member-Get-A-Member Campaign. By tapping into your network of colleagues and recruiting them to the AASM, you are contributing to the development and growth of the organization…a growing AASM means greater recognition for the field among the medical community, more resources and support for our members, and a larger network of medical professionals dedicated to sleep.


A strong word-of-mouth marketing campaign is the surest way to promote the continued growth of an organization. As an active member, you not only know the value that your membership provides in advancing your career and strengthening your profession, but you are also in daily contact with a wealth of prospective members at your job and through your network of professional colleagues.

Colleague referrals are the number one way that new members learn about the AASM…By providing you with the resources that you need to reach out to your colleagues while also giving you an incentive for actively recruiting these individuals, a Member-Get-A-Member Campaign can magnify this statistic.

For every new or reinstated* AASM Regular or Fellow Member that you recruit for the 2009 membership-year, you will receive a $15 Recognition of Excellence Money (REM) Voucher that can be used toward AASM resources including product purchases, course registrations and more. Top recruiters will also be recognized in the weekly AASM e-mail updates and on the AASM Web site.

Simply ensure that the individuals that you refer to the AASM provide your name and member number on their membership application when joining the AASM so that you can receive credit for your efforts. There are several ways to participate:

1. Print copies of the AASM membership application to hand out personally to your colleagues, printing your name and member number in the “Member Referral” section. Be sure to follow the recruitment tips below when discussing AASM membership.
2. Direct your referrals to provide your name and member number when they apply for membership online.
3. E-mail your colleagues’ names and contact information to the AASM, and we will send them more information about membership including an application with your name and ID number already provided.

*Reinstated members are defined as members who have not been active since the 2007 membership-year or earlier.

Recruiting new members to the AASM is easy. Follow the tips below to maximize the likelihood that the individuals that you speak to will join:

1. Identify the best prospects. Review your network of professional colleagues and identify those who could benefit most from AASM membership. When meeting new individuals, consider asking whether or not they are a member of the AASM. If not, utilize the tools below to tell them about the AASM.
2. Know the benefits of membership. The AASM provides a wealth of valuable resources to our members. The more familiar that you are with these benefits, the better equipped you will be to discuss them with your colleagues. Try to remember why you first joined and how you have come to value new benefits as your career has progressed.
3. Keep membership materials close. Always keep AASM membership brochures and applications on hand in your office or when attending a professional event. Need membership materials? Contact the AASM membership department to request that we send you membership brochures and applications.
4. Give examples. Provide your colleagues with examples of how your AASM membership has benefitted you in your career. A positive testimonial can be one of the strongest tools when recruiting new members.
5. Focus on their needs. Each individual has different needs regarding their professional development. Ask questions about their professional goals and what information they are looking for. Based on their answers, identify and highlight the benefits will be of greatest value to them.
6. Close with plan of action. After discussing the value of membership and your experiences with