Advertising
Editorial: The
Journal of Clinical Sleep Medicine (JCSM) focuses on clinical sleep medicine. Its emphasis is the publication of papers with direct applicability and/or relevance to the clinical practice of sleep medicine. This includes clinical trials, clinical reviews, clinical commentary and debate, medical economic/practice perspectives, case series and novel/interesting case reports. In addition, the journal will publish proceedings from conferences, workshops and symposia sponsored by the AASM or other organizations related to improving the practice of sleep medicine. Advertisements will allow members of the AASM to see what new products and services are reshaping the industry.
Organization Affiliation: Official publication of the American Academy of Sleep Medicine (AASM)
Established: 2005
Delivery: Digital
Visitors: Estimated at 20,000 monthly, including 9,500 direct traffic
Audience: Sleep specialists, researchers, sleep technologists, scientists, nurses and sleep center managers.
ISSN: Online: 1550-9397
Continuing Medical Education: Credits are available in each issue.
Issuance: Bi-Monthly
Publication Schedule 2012
Published on the 15th of February, April, June, August, October and December
Advertising Deadlines
Advertising will close on the 20th of the month preceding issue date for ad space reservations and artwork.
2012 Advertising Information
Classified Advertisements
Word Classified
How to place a word classified advertisement:
- Reserve space by completing and submitting a 2012 word classified form on or before the ad space closing deadline.
- First 60 words – $150, $1.25 for each word after 60.
- Email ads to: advertising@aasmnet.org
- Word classified advertisements must be submitted by the ad materials deadline.
- All orders must be prepaid. Agency discounts do not apply on word classified advertisements.
- Cancellation Policy: Advertisements cancelled after the ad space closing deadline will incur a $50 cancellation fee.
Display Classified - Black & White Only
| Insertion |
1x |
2-3x |
4-5x |
6+x |
| Full-page |
$815 |
$800 |
$785 |
$775 |
| Half-page |
$620 |
$605 |
$590 |
$580 |
| Quarter-page |
$545 |
$485 |
$475 |
$465 |
How to place a display classified advertisment:
- Reserve space by completing and submitting a 2012 advertising insertion order on or before the ad space closing deadline.
- Display classified advertising starts at 1/4 page and up.
- Please refer to Media Guide for advertising prices and specifications.
- A border is required for all display classified ads. Pictures and logos are allowed.
- Agency discounts do not apply on display classified advertisements.
Agency Discount
An Agency discount of 15% of gross billing will be allowed for recognized agencies, provided invoice is paid within 30 days of receipt. This discount does not apply to word/display classified ads or any other charges.
Dual Responsibility
Advertisers agree to accept "dual responsibility" for payment to the publisher if the advertiser's agency does not remit payment within 30 days of the invoice date.
Frequency Discount
If the number of insertions contracted for are not used within the 2012 volume year, the advertisers will be short-rated. Advertisers will be rebated if, within the 2012 volume year, they have used sufficient additional insertions to earn a lower rate than which they had been billed. Advertisers not on a multiple insertion contract will be billed at the 1x rate. Frequency discounts will apply as such frequencies are actually earned, but will not be retroactively applied. Complimentary ads do not count toward frequency discounts.
Complimentary Subscriptions
Advertisers who commit to running ads in 50 percent of the
JCSM issues will receive up to 3 complimentary subscriptions.
Advertising Units
Premium Positioning
Transition Ads - Only four Transition advertisers accepted each year. Transition Ads, also known as interstitials, are larger and more prominent than banner ads and will appearonly twice during a given reader session at the 5 and the 10 minute mark into the session. Not affected by pop-upblockers. Linked to URLs.
Cost: $1,880/month. Requires a 6x contract
Standard Positioning
Banner Ads - Leaderboard ads are available. We accept a maximum of 8 banner ads per edition. Linked to URLs.
| Cost: |
1x |
$815 |
| |
2-3x |
$800 |
| |
4-5x |
$785 |
| |
6+x |
$775 |
Mail payments to:
American Academy of Sleep Medicine
National Sales Account Executive
2510 North Frontage Road
Darien, IL 60561
Advertising Specifications
Transition Ads
Creative size: 640 x 480 pixels
Maximum file size: 150KB
Banner Ads
Leaderboard 728 x 90 pixels
Maximum file size: 50KB
For All Digital Ads
Resolution: Minimum 72 pixels/inch
Maximum 96 pixels/inch
Rotation: At random
Formats: .jpg; .gif; .png
Animation: Not allowed
Alternate Text: Must be provided
Color Palette: 256 (.gif)
Target URL: Required, one per advertisement
3rd party serving: Not allowed
Rich Media: Not availability
Classified Display Ads
| Full Page |
7.25" x 9.875" |
| Half Page Vertical |
3.50" x 9.875" |
| Half Page Horizontal |
7.25" x 4.875" |
| Quarter Page |
3.50" x 4.875" |
Requirements
- Premium Advertisements, known as Transition Ads, will be displayed on their own page at the 5:00 minute and the 10:00 minute mark of a reader's session. A maximum of two Premium Advertisements will be displayed per session.
- There will be three ways to leave the Premium Advertisement. One, the user may click a link to bypass the advertisement. Two, a counter will automatically redirect them to the proper destination after 20 seconds. Three, the user clicks on the advertisement and is taken to the customer specified web address.
- Leaderboard and skyscraper ads are pulled randomly. The customer has no ability to choose which web pages to display their ads.
- Leaderboard and skyscraper ads will appear on all pages designated by the AASM. Pages related to CME will not display ads.
- Tracking for impressions and clicks will be in place for all transition and banner ads.
Advertising Policies
Use of the acronym AASM in the advertising policies below shall be defined as applying to the American Academy of Sleep Medicine as well as to all affiliated organizations of the AASM.
Acceptance of Advertising
- Acceptance of all advertising is subject to review and approval by the AASM.
- Ads that have not previously appeared in any AASM publications or on websites must be submitted for approval at least two weeks prior to the ad space closing. In light of the great effort a manufacturer may undertake in developing advertising campaigns, advertisers are encouraged to forward proposed advertisements in rough form.
- Promotion of products, meetings, and services that compete directly with those offered by the AASM and its affiliates is generally prohibited.
- Membership solicitation by organizations other than the AASM is prohibited. Fundraising by organizations or individuals other than the AASM is strictly prohibited.
- The AASM reserves the right to decline advertising for any educational course, meeting or related event if the advertised event falls 90 days before or after an event held by the AASM.
- An advertisement for an educational course that does not compete with an AASM educational meeting or course will be eligible for consideration.
- Products or services with no direct relation to the sleep medicine and sleep research industry may be eligible for advertising if approved by the AASM.
- Advertisements containing testimonials or those that quote the names, statements, or writings of any individual, public official, government agency, testing group or other organization must be accompanied by a written consent for use from the quoted individual entity.
- The use of the AASM name and/or logo is prohibited without the AASM prior written approval.
- The fact that an advertisement for a product, service or company has appeared in an AASM publication or on a website shall not be referred to in collateral advertising.
- Advertisers may cite in footnotes references from scientific literature, provided the reference is truthful and is a fair representation of the body of literature supporting the claim made.
- Advertisements using the claim of "best" or "more" or any other word with the same meaning to describe their products or services is prohibited. Please contact the National Sales Account Executive for words or statements in question.
- All claims of fact must be fully supportable and should be meaningful in terms of performance or any other benefit. Advertisers should avoid the use of claims whose validity depends upon extremely fine interpretations of meaning. This does not exclude the use of normal qualifiers, such as footnotes, which may be necessary to render a claim true.
- Complete scientific and technical data, whether published or unpublished, concerning the product or services safety, operation and usefulness may be required. Samples of the products are not to be submitted.
- The inclusion of an advertisement in AASM publications or on websites is not to be construed or publicized as an endorsement or approval by the AASM, nor may the advertiser promote that its advertising claims are approved or endorsed by the AASM.
- Artwork, format, and layout should be such as to avoid confusion with editorial content of the publication or website. The AASM reserves the right to insert the word “Advertisement” above or below any copy to avoid confusion. Advertorials are prohibited.
- The AASM reserves the right to reject requests for advertisements, or not to renew previously approved advertisements, at any time for any reason or no reason at all, including without limitation any advertisement that the AASM determines could adversely affect the good will or reputation of the AASM or its affiliates.
- Advertisements that conflict or have the appearance of conflicting with AASM policy are prohibited.
General Guidelines
- Unless ad materials, an insertion order or written instructions clearly stating which advertisement should run are received by the ad materials closing date for ads under contract, the previously run advertisement will be repeated. If no prior advertisement is available, the AASM will run a house advertisement and advertiser will be responsible for the cost of your original insertion order.
- The AASM reserves the right to change its advertising policies at any time.
Limitations of Liability
- The advertiser agrees to indemnify and hold harmless the AASM for all damages, costs, expenses of any nature including court costs and legal fees, for which the AASM may become liable by reason of its publication of the advertiser’s advertisement.
- The AASM is not responsible for incorrect ad materials run when ad materials or instructions are not received on the ad material deadline.
- The AASM will endeavor to publish advertisements promptly and accurately. The AASM assumes no responsibility to verify statements contained in an advertisement. Any inadvertent errors by the AASM will be corrected promptly upon discovery, without additional charge, and such obligation to correct shall constitute the sole liability of the AASM.
- The AASM does not make corrections to ad artwork. All ad artwork must be submitted in final format. The AASM will not be held responsible for incorrect ad sizes or incorrect copy in artwork that is submitted or picked up from a previous Publisher or outside organizations publication.
- The AASM is not responsible for the final reproductive quality of any materials provided that do not meet the defined specifications of the publication. This includes color quality when proofs for press match are not provided by the advertiser.
- The AASM is not responsible for printer’s or clerical errors, nor will any credits be given for advertising errors not reported after the first issue in which the ad is published.
- All efforts are made to preserve advertising materials in their original condition. However, the AASM is not responsible for lost or damaged advertising materials after production.
- The AASM is not responsible for ad placements near competing products unless an agreement has been made in writing between the AASM and advertiser prior. The AASM will not be bound by any condition appearing on insertion orders/contracts or copy instructions submitted by or on behalf of the advertiser, when such condition conflicts with any provision in this rate card or with the AASM’s policy.
Interpretation and Application of Advertising Policies
All matters and questions not specifically covered are subject to the final decision of the Executive Committee of the AASM.
Violations
Specific actions may be taken by the AASM for violation of any provision of these guidelines. The action taken will be determined on the basis for the particular circumstances of the violation, but in cases involving major violations, may include legal action.