2012 AASM Member-Get-A-Member Campaign

Share your commitment to advance the fields of sleep medicine and sleep research by participating in the 2012 AASM Member-Get-A-Member Campaign. By tapping into your network of colleagues and recruiting them to the AASM, you are contributing to the development and growth of the organization…a growing AASM means greater recognition for the field among the medical community, more resources and support for our members, and a larger network of medical professionals dedicated to sleep.  Why Member-Get-A-Member Campaigns Work A strong word-of-mouth marketing campaign is the surest way to promote the continued growth of an organization. As an active member, you not only know the value that your membership provides in advancing your career and strengthening your profession, but you are also in daily contact with a wealth of prospective members at your job and through your network of professional colleagues. Colleague referrals are the number one way that new members learn about the AASM…By providing you with the resources that you need to reach out to your colleagues while also giving you an incentive for actively recruiting these individuals, a Member-Get-A-Member Campaign can magnify this statistic. Program Details & How to Participate For every new or reinstated* AASM Regular or Fellow Member that you recruit for the 2012 membership-year, you will receive a $15 Recognition of Excellence Money (REM) Voucher that can be used toward AASM resources including product purchases, course registrations and more. Each referral enters you into a drawing for a complimentary 2013 AASM course registration. Top recruiters will also be recognized in the weekly AASM e-mail updates and on the AASM website.

Your participation in the AASM Member-Get-A-Member Campaign benefits everyone involved:  The AASM — Through member growth, the AASM can develop new and enhanced programs to support the field and work toward the ultimate mission of improving patient care. Your Referrals — When your colleagues join the AASM, they will be able to take advantage of all of the benefits of membership including professional support, educational resources and networking opportunities. You — Each time that you refer a new member, the AASM will reward you with a $15 voucher that you can use toward AASM products, course registrations and more! Each member referral also enters you into a Grand Prize Drawing to win a complimentary 2013 AASM course registration (including travel expenses). Review the Rules and Regulations below for further details.

Simply ensure that the individuals that you refer to the AASM provide your name and member number on their membership application when joining the AASM so that you can receive credit for your efforts. Below are two ways to participate:

1. Print copies of the AASM membership application to hand out personally to your colleagues, printing your name and member number in the “Member Referral” section. Be sure to follow the recruitment tips below when discussing AASM membership.
2. Direct your referrals to provide your name and member number when they apply for membership online.

Recruitment Tips

Recruiting new members to the AASM is easy. Follow the tips below to maximize the likelihood that the individuals that you speak to will join:

1. Identify the best prospects. Review your network of professional colleagues and identify those who could benefit most from AASM membership. When meeting new individuals, consider asking whether or not they are a member of the AASM. If not, utilize the tools below to tell them about the AASM.
2. Know the benefits of membership. The AASM provides a wealth of valuable resources to our members. The more familiar that you are with these benefits, the better equipped you will be to discuss them with your colleagues. Try to remember why you first joined and how you have come to value new benefits as your career has progressed.
3. Keep membership materials close. Always keep AASM membership brochures and applications on hand in your office or when attending a professional event. Need membership materials? Contact the AASM membership department to request that we send you membership brochures and applications.
4. Give examples. Provide your colleagues with examples of how your AASM membership has benefitted you in your career. A positive testimonial can be one of the strongest tools when recruiting new members.
5. Focus on their needs. Each individual has different needs regarding their professional development. Ask questions about their professional goals and what information they are looking for. Based on their answers, identify and highlight the benefits will be of greatest value to them.
6. Close with plan of action. After discussing the value of membership and your experiences with the AASM, walk them through the process of applying for membership. Provide them with a hard-copy of the AASM membership application or give them information on how to join online. Always refer them to the AASM website, www.aasmnet.org, so that they can browse the site and get more information following your conversation.
7. Follow-up. Check back in a few weeks to politely inquire about whether or not they’ve joined and to ask if they have any additional questions. If they haven’t already joined, this follow-up can serve as a reminder for them to do so.
8. Thank them. Send them a short message or e-mail, thanking them for considering AASM membership and supporting the fields of sleep medicine and sleep research.

Program Rules & Regulations

• Only active members in good-standing can participate in the Member-Get-A-Member program.
• Program is valid for Regular and Fellow membership categories only. If an individual applies as a Regular or Fellow member, but does not qualify for that category, no credit will be received for that application.
• Program is not valid on renewals. Only new and reinstated memberships qualify for credit. Reinstatements are defined as memberships that have not been active since the 2010 membership year or earlier.
• To receive credit for a recruit/referral, the new member must include the referring member’s name and member ID number (if known). If the AASM cannot verify the identity of the referring member’s name, no credit will be received for that application.
• Program valid for memberships received or postmarked with payment between October 1, 2011 and September 30, 2012, and applied to the 2012 membership-year.
• Program rules and incentives are subject to change by the AASM. 

Recognition of Excellence Money (REM) Vouchers:

Grand Prize Drawing:

Important Links

• Individual Membership Application (pdf)
• Online Application 
• American Sleep Medicine Foundation Donation - REM Voucher Redemption Form
• Membership Benefits Listing 
• Membership Brochure (pdf)
• Sample Recruitment Letter (MS Word)
• Sample Recruitment E-Mail (MS Word)

For more information or to request membership brochures and applications, contact:
American Academy of Sleep Medicine
Membership Department
2510 North Frontage Road
Darien, IL 60561
Phone: (630) 737-9756
Fax: (630) 737-9790
E-mail: AASMmembership@aasmnet.org